Rym Baghouli, founder of French Attitude
Entrepreneur & influencer marketing expert
A journey built at the crossroads of cultures and continents
French Attitude was founded by Rym Baghouli, a passionate entrepreneur and global citizen.
With a degree in literature, followed by a diploma in corporate communications, and a confirmed polyglot (French, English, Spanish, Arabic), Rym has built her expertise at the crossroads of cultures and continents.
Her passion for people and making connections has guided her every step of the way, from press relations in high-end tourism to communications and events agencies, to the prestigious Parisian palace Le Meurice (part of the Dorchester Collection group), where she rose through the ranks in just a few months to become Communications and Digital Marketing Manager.
We're at a time when social networks are still in their infancy, when smartphones are just beginning to make their mark, and when the luxury hotel industry, historically attached to discretion and a certain classicism, still views digital technology with caution, even mistrust. Investing in this territory is therefore a real gamble, one that Rym has embraced with the conviction that tomorrow's customer experience will be played out here, at the crossroads of emotion and digital technology.
2010: The birth of a vision
entrepreneurial
In 2010, in the midst of the economic crisis, Rym opted for freedom and founded RB EVENT, an agency specializing in communications and prestige events. An act of resilience and boldness that testifies to her determination to chart her own course. RB EVENT later became French Attitude: a new vision, the same demand for excellence.
An exceptional network at your service
of its customers
Over the years, Rym has woven an exceptional international network that she puts at her customers' service to create tailor-made partnerships and authentic connections. She travels the world for them, exploring cultures, decoding trends and orchestrating memorable encounters.
Le Cercle de Sororité Influente, serving women entrepreneurs
Mentoring - Leadership - Transmission
Committed to women's success, Rym has created the Influential Sorority Circle,
a mentoring program that puts its expertise in public relations and marketing at the disposal of women entrepreneurs or those wishing to become entrepreneurs.
The aim is to help them shine, break down barriers and forge bonds of solidarity and mutual support.
«For me, entrepreneurship is synonymous with freedom and personal fulfillment,
of professional and personal encounters, of discovery, and above all, of humanity.»
Rym Baghouli's signature features
Sixteen years of international entrepreneurship, a carefully cultivated network on three continents, and training in the codes of excellence at some of the world's leading fashion houses - these are the concrete benefits that Rym Baghouli brings to every French Attitude customer.
International Expertise
An experienced polyglot - French, English, Spanish and Arabic - Rym has a fine, intuitive understanding of the cultural codes that make all the difference in international markets. From Paris to the GCC, from Europe to the Americas, she has orchestrated international brand launches with a rare cultural sensitivity, supported by an active network on three continents.
Strategic Relations & Premium Network
Sixteen years of carefully cultivated networking in the most prestigious spheres. Rym Baghouli is renowned for her ability to open the right doors, the ones that don't open by chance. Premium connections, strategic introductions, tailor-made partnerships: her address book is a rare asset, entirely at the service of her customers.
Excellence & Mastery of Luxury Codes
Trained at the Parisian palace Le Meurice, part of the Dorchester Collection group, Rym has integrated the most demanding standards of excellence right from the start. Attention to detail, absolute rigor, a culture of results: every mission entrusted to French Attitude benefits from this training in a 5-star environment, where nothing is left to chance.
Creative Vision & Trend Anticipation
In an ever-changing media landscape, Rym Baghouli stands out for her innovative approach to influence and proven ability to anticipate trends before they take hold. With its differentiating creative concepts, boldness and calculated risk-taking, French Attitude doesn't follow codes, it reinvents them.